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Category Manager - Lighting Solution
Häfele Vietnam LLC · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Tổng quan
- Responsible for developing and managing the Lighting Solutions category across Trade Channels, covering market intelligence, product portfolio management, new product development, channel strategy, pricing, promotion, and commercial performance. The role translates market and customer insights into actionable product and channel strategies, drives successful NPD launches, and maximizes category…
- Market Intelligence Management
- Monitor market trends, industry developments, customer needs, and competitor activities within the Lighting Solutions category.
- Conduct competitor and product benchmarking to identify market opportunities, competitive gaps, and potential risks.
- Gather and analyze customer insights to understand changing needs, applications, and purchasing behavior.
- Translate market insights, customer needs, and competitive intelligence into New Product Development (NPD) plans and category initiatives.
- Provide regular market intelligence and recommendations to support business and product decisions.
- Product Management
- Manage the Lighting Solutions product portfolio and product lifecycle across Trade Channels.
- Review and recommend phase-in / phase-out products in collaboration with Category Management and Sales teams.
- Identify portfolio gaps and propose new products or solutions based on market opportunities and customer requirements.
- Develop product launch proposals and coordinate product readiness across relevant functions.
- Prepare product launch materials including product content, POSM, product photos, videos, IPI, brochures, and other communication materials.
- Work closely with MarCom and Sales teams to develop the launch budget, launch plan, and ongoing communication plan.
- Coordinate with Regional/Global Product Management teams and suppliers for product development and launch activities.
- Monitor NPD performance after launch and recommend corrective actions or further development opportunities.
- Channel Management
- Work closely with Sales and Category Management teams to define a clear channel strategy and go-to-market approach for NPD.
- Develop channel-specific product positioning, assortment, pricing, and commercial approaches.
- Manage and monitor trading terms and commercial conditions across Trade Channels, including Modern Trade (MT) and General Trade (GT).
- Monitor channel performance and identify opportunities to improve product availability, sales penetration, and profitability.
- Work cross-functionally with Sales and other stakeholders to ensure consistent execution of channel strategies.
- Identify and manage potential channel conflicts related to product assortment, pricing, promotions, and customer segmentation.
- Promotion & Commercial Management
- Develop promotion strategies tailored to different Trade Channels, including Modern Trade, General Trade, key retailers, and strategic accounts.
- Build annual and campaign-based promotional plans in collaboration with Sales and MarCom teams.
- Define promotion mechanics, product selection, pricing, communication, and execution requirements.
- Monitor promotion implementation and ensure activities are delivered according to agreed plans and budgets.
- Manage channel and price conflicts arising from promotional activities and recommend appropriate solutions.
- Conduct ROI analysis and post-promotion evaluation to measure effectiveness and identify learnings for future campaigns.
- Recommend improvements to maximize promotional effectiveness, sales growth, and profitability.
- Category Performance & Commercial Analysis
- Monitor category performance across key channels, products, and customer segments.
- Track Sales, Gross Profit, Gross Margin, Product Mix, Market Share, and promotional performance.
- Analyze sales and market data to identify growth opportunities and underperforming areas.
- Prepare regular category reviews, forecasts, and business performance reports.
- Develop action plans to achieve category sales, profitability, and growth targets.
- Cross-functional & Stakeholder Management
- Collaborate closely with Sales, MarCom, Supply Chain, Finance, Technical, Customer Service, and Regional/Global teams to ensure effective category execution.
- Act as the key category expert and provide product, market, and commercial insights to internal stakeholders.
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