Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Marketing / PR
Phòng ban
VinSmart Future
Mức lương
Thương lượng
Địa điểm
Thành phố Hà Nội, Hà Nội
Tổng quan
- VSF is building Vietnam's sovereign AI capability: a family of foundation models developed in-house, the research lab behind them, and a flagship consumer AI product for the Vingroup ecosystem.
- We are looking for a Brand & Communications Manager to build these brands from the ground up — a consumer product brand, and a research-lab brand that attracts Vietnam's best AI talent and earns credibility with government, press and the technical community.
- This is a strategy-owning role with a builder's remit. You own brand and communications strategy and the quality bar; execution is delivered through Vingroup's central marketing function and agency partners you brief and manage.
- Develop and steward brand strategy, identity and messaging across our consumer product and research lab brands.
- Build the research lab's digital home: website, careers page and research blog, and own the content engine that keeps it alive.
- Own the content pipeline, including researcher and engineer spotlight programmes that put the team's real people forward.
- Lead PR and media relations; build relationships with technology and business press; manage announcement moments.
- Plan and deliver events and community programmes, including collaboration with strategic academic and research partners.
- Write briefs, select and manage agencies, control budget and quality-assure all output against brand standards.
- Coordinate central marketing and HR as execution partners, including employer branding to attract AI research and engineering talent.
- Establish brand guidelines and ensure consistent application across internal business units and partner touchpoints.
Yêu cầu
- Must have
- 5+ years in brand marketing, marketing communications, or agency account/strategy roles — ideally spanning both agency and in-house.
- Proven agency management: writing briefs, running pitches, controlling budget and holding a quality bar.
- Experience building or substantially repositioning a brand, not only running campaigns.
- Hands-on PR and media relations experience in the Vietnamese market.
- Strong writing and storytelling ability in Vietnamese; working proficiency in English.
- Comfortable operating in a small team that relies heavily on external execution partners.
- Nice to have
- Technology, AI or B2B brand experience.
- Employer branding or talent attraction experience.
- Experience launching a website and content programme from zero.
- Experience working with universities, research institutions or academic communities.
- Event and sponsorship management experience.
- You will thrive in this role if
- You want to build brands from scratch rather than maintain established ones.
- You are comfortable being the single owner of brand across very different audiences — consumers, researchers, press and government.
- You enjoy getting leverage through partners rather than doing all production yourself.
Quyền lợi
- Flexible working hours and attendance policy (Work from Home on working Saturdays).
- Attractive compensation and bonus packages, highly competitive in the market.
- Exclusive employee benefits across the Group's ecosystem in accordance with company policies.
- Opportunity to work on large-scale and strategic technology projects.
- Professional technology environment with leading scientists, experts, and engineers from top technology companies in Vietnam and around the world.
- Free access to learning platforms such as Udemy, Coursera, and O'Reilly; internal workshops; sponsorship for professional certifications; and exclusive mentoring programs from the Group and Company leadership team.
- Full statutory insurance coverage in accordance with Vietnamese Labor Law (Social Insurance, Health Insurance, Unemployment Insurance), along with private healthcare insurance based on job grade and annual health check-ups at reputable hospitals and healthcare centers nationwide.
- Participation in internal activities, team-building programs, and annual company events.
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