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Campaign Optimization Specialist

GSM · Hồ Chí Minh

Loại hình

Toàn thời gian

Hình thức

Tại văn phòng

Cấp bậc

Nhân viên

Ngành nghề

Ngành nghề khác

Mức lương

Thương lượng

Địa điểm

Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

Campaign Planning & Execution
Plan, execute and optimize daily promotional campaigns (Flash Sales, vouchers, discount programs).
Lead key campaigns during special occasions (thematic campaigns, spikes, mega campaigns, holidays) to drive user demand.
Define campaign mechanics including eligibility, benefits, and placement strategies.
Cross-functional Coordination
Collaborate with internal teams (Business, Marketing, Product, Design) to deliver campaigns end-to-end.
Coordinate with merchants/partners to onboard and optimize campaign participation and performance.
Work with relevant stakeholders to set up:
Vouchers & promotions
In-app banners & collections
Push notifications
Pricing & deals configuration
Inventory & Display Optimization
Manage and allocate in-app inventory (banner slots, collections…) aligned with GMV and business goals.
Ensure optimal visibility of promotions to maximize traffic and conversion rate.
Performance Tracking & Optimization
Monitor campaign performance (traffic, conversion, GMV, ROI).
Analyze results and continuously optimize campaign mechanics and display.
Provide actionable insights and recommendations to improve campaign effectiveness.
Creative & Content Coordination
Support campaign visuals or collaborate with the Design team to ensure assets are:
Engaging
On-brand
Conversion-driven

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