← FrieslandCampina Vietnam
Consumer Acquisition & Growth Lead (Friso brand)
FrieslandCampina Vietnam · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Tổng quan
- Own Friso's annual new user acquisition targets and associated business outcomes, including
- Develop and lead the acquisition and loyalty strategy across all relevant consumer and customer
- Drive the end-to-end consumer journey, ensuring seamless experiences from awareness through
- Identify and unlock growth opportunities through consumer insights, data analytics, channel
- Lead cross-functional teams to deliver commercial objectives and maximize ROI on acquisition
- Build organizational capability in consumer acquisition and growth marketing.
- Strategy & Business Leadership:
- Develop a 3-year consumer acquisition and penetration growth strategy aligned with Friso's business
- ambitions.
- Identify the most attractive growth opportunities through analysis of consumers, competitors
- channels and market dynamics.
- Translate business objectives into annual acquisition, conversion, retention and loyalty plans.
- Recommend investment priorities and resource allocation to maximize commercial returns.
- Lead annual planning, demand forecasting, business reviews and performance management
- processes.
- Establish clear KPIs and scorecards to measure acquisition effectiveness and business impact.
- Commercial Leadership:
- Own acquisition-related business KPIs and actively contribute to overall category growth objectives.
- Partner with CCD and Sales teams to drive recruitment and conversion across priority channels.
- Evaluate investment efficiency and ensure acquisition programs deliver measurable ROI.
- Lead business case development for key acquisition initiatives and growth opportunities.
- Monitor business performance and recommend interventions to close performance gaps.
- Consumer Insights & Analytics
- Leverage consumer data and digital analytics to inform decision making.
- Develop segmentation strategies to drive acquisition efficiency and improve lifetime value.
- Track acquisition funnel metrics and identify opportunities to improve conversion and retention.
- Build learning agendas and continuously optimize acquisition performance through testing and
- measurement.
- Leadership & Stakeholder Management:
- Lead multifunctional project teams across Marketing, CCD, Finance, Supply Chain, Medical and E-
- commerce.
- Influence senior stakeholders and align teams around growth priorities.
- Coach and develop team members to build future marketing and commercial leadership capability.
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