← CÔNG TY TNHH ZWILLING J.A. HENCKELS (VIỆT NAM)
E-Commerce Manager
CÔNG TY TNHH ZWILLING J.A. HENCKELS (VIỆT NAM) · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Tổng quan
- E-commerce Strategy & P&L Management
- Own the full e-commerce P&L, including sales, gross margin, marketing investment, promotion cost, platform fees, and overall profitability.
- Build and execute annual, quarterly, monthly, and campaign-level business plans for Shopee and TikTok Shop.
- Continuously monitor and improve Media ROI, promotion effectiveness, and overall investment efficiency.
- Commercial Planning & Marketplace Growth
- Lead commercial planning for key platform moments, including Double Day, Mega Campaign, Brand Day, Payday, and livestream campaigns.
- Plan and optimize pricing, vouchers, bundles, GWPs, hero SKUs, NPDs, and platform-exclusive offers.
- Negotiate with platform KAMs to secure visibility, traffic support, campaign slots, and growth opportunities.
- Social Commerce Acceleration
- Lead social commerce growth strategy across content commerce, affiliate, short-form video, livestream, creator collaboration, and conversion optimization.
- Build social commerce plans that connect awareness, product education, traffic, and sales conversion, while protecting the brand’s premium storytelling.
- Manage and optimize affiliate, creator, and livestream performance, including product selection, pricing mechanics, content direction, host performance, and scalable conversion triggers.
- Performance Marketing & Investment Optimization
- Own and optimize e-commerce marketing investment across platform ads, affiliate, livestream, short-form video, vouchers, and campaign funding.
- Build and optimize media plans to balance brand visibility, traffic generation, sales conversion, and profitability, while continuously improving overall marketing investment efficiency.
- In-house Marketplace Operation & Execution Excellence
- Operate Shopee and TikTok Shop end-to-end in-house, covering store operation, listing management, campaign setup, pricing/promotion updates, content updates, marketing execution, and daily store health management.
- Manage operational performance across fulfillment, stock allocation, customer service, ratings/reviews, returns/cancellations, and platform compliance.
- Coordinate with SCM, 3rd party warehouse, to ensure campaign readiness, smooth order flow, and fast issue resolution.
- Data Analytics, Business Intelligence & Market Intelligence
- Own the e-commerce data analytics and reporting framework via Power BI to support business tracking, performance review, and decision-making.
- Build and maintain Power BI dashboards that provide a clear view of business performance.
- Analyze business performance to identify growth opportunities, performance gaps, risk areas, and commercial improvement levers.
Quyền lợi
Cổ phần / ESOP
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