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← Công Ty TNHH Tập Đoàn Rita Võ

Marketing Manager

Công Ty TNHH Tập Đoàn Rita Võ ·
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Thành Phố Thủ Đức

Tổng quan

  • Group Marketing Strategy & Planning
  • Develop and lead the Group Marketing Strategy in alignment with business objectives, growth priorities and brand direction.
  • Translate business goals into integrated Marketing Plans across BUs and brands, with clear priorities, target audiences, channels, budgets and KPIs.
  • Ensure Marketing initiatives are commercially driven and contribute to traffic, leads, conversion and business growth.
  • Brand, Trade & Retail Marketing
  • Lead brand strategy, positioning, communication and customer experience across the Group and individual brands.
  • Develop Trade Marketing strategies across showroom, dealer, distributor, project and retail channels to support sales and business growth.
  • Drive product launches, seasonal campaigns, promotions, merchandising and customer programs while ensuring consistent brand execution.
  • Digital, Media & Performance Marketing
  • Lead the Group's Digital, Media and Performance Marketing strategy across key platforms and channels.
  • Oversee content, social media, SEO, paid media, lead generation, retargeting and conversion activities.
  • Drive data-based optimization and ensure Marketing performance is measured against meaningful business outcomes and ROI.
  • Integrated Campaigns, Events & Activation
  • Lead integrated campaigns from business objectives and consumer insights through strategy, creative concept, communication and execution.
  • Oversee product/brand launches, events, activations, exhibitions and experiential initiatives across online and offline channels.
  • Ensure campaigns and events have clear objectives, customer journeys, lead/business mechanisms and measurement frameworks.
  • Marketing Performance, Budget & Partnerships
  • Develop and manage Marketing budgets, resource allocation and performance across BUs, brands, campaigns and channels.
  • Establish performance reporting and translate data, market and customer insights into actionable recommendations and optimization.
  • Lead relationships with creative, media, digital, PR, event and production agencies and external partners.
  • Team Leadership & Capability Development
  • Build and lead a high-performing, cross-functional Marketing organization across Brand, Trade, Digital, Media and Events.
  • Set clear roles, KPIs, priorities and performance expectations while coaching and developing Team Leads and Managers.
  • Build a strong Marketing talent pipeline, succession plans and a culture of continuous improvement.
  • Bachelor’s degree or above in Marketing, Business Administration, Communications, Economics or related fields.
  • 5–8 years of relevant Marketing experience, including 2–5 years in a management or leadership role.
  • Proven experience in integrated marketing campaigns, team management and cross-functional collaboration.
  • Experience in Retail, Consumer, Premium/Luxury, Building Materials, Interior, Furniture, Home Appliances or Lifestyle is an advantage.
  • Strong strategic thinking, planning and business acumen.
  • Hands-on knowledge of Brand, Digital, Media, Trade, PR and Events.
  • Data-driven approach with strong analytical, communication and stakeholder management skills.
  • Good working English, with the ability to work with international partners.

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