Senior Trade Marketing Executive Channel Promotion

CÔNG TY TNHH SẢN PHẨM TIÊU DÙNG TOSHIBA VIỆT NAM · Hồ Chí Minh

Loại hình

Toàn thời gian

Hình thức

Tại văn phòng

Cấp bậc

Nhân viên

Ngành nghề

Marketing / PR

Mức lương

Thương lượng

Địa điểm

Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

Consumer Promotion Planning & Execution:
Assist in developing consumer promotion plans based on marketing strategy, sales
insights, and customer behavior.
Coordinate the implementation of promotional activities (e.g., discounts, gifts with
purchase, sampling, contests).
Ensure proper communication of promotions to sales teams and trade partners.
Monitor promotional calendar and execution timelines.
Campaign Management:
Collaborate with sales, brand, and supply chain teams to ensure promotional
materials and premiums are delivered on time.
Track inventory levels of promotional items and ensure availability.
Support point-of-sale material (POSM) creation and deployment at retail level.
Performance Analysis:
Collect and analyze data on consumer promotion effectiveness, including ROI
sales uplift, and shopper behavior.
Prepare post-promotion evaluations and reports to identify learnings and
recommend improvements.
Retail & Market Insight:
Monitor competitor promotional activities and market trends.
Conduct occasional market visits to ensure proper execution and gain field insights.
Compliance & Budgeting:
Ensure all promotions comply with internal policies and local regulations.
Support budgeting and cost control of consumer promotion activities.

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