Trade Marketing Management

CÔNG TY TNHH SẢN PHẨM TIÊU DÙNG TOSHIBA VIỆT NAM · Hồ Chí Minh

Loại hình

Toàn thời gian

Hình thức

Tại văn phòng

Cấp bậc

Nhân viên

Ngành nghề

Marketing / PR

Mức lương

Thương lượng

Địa điểm

Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

Strategic Planning
Develop and implement the annual Trade Marketing strategy for the SHA & Kitchen category, aligned with Brand Marketing objectives and Sales targets.
Analyze market trends, shopper behavior, and competitor activities to propose effective category segmentation, pricing strategies, and promotional mechanics.
Define the “Picture of Success” (Standard of Excellence) across distribution channels, including General Trade (GT), Modern Trade (MT), Key Retailers, and E-commerce.
Cross-functional Execution
Lead the execution of trade marketing plans in collaboration with internal teams (Display, POSM, Activation, Training).
Work closely with the Sales team to ensure consistent and high-quality execution nationwide across all retail partners.
Manage the development and allocation of category-specific premiums and POSM to maximize in-store visibility and impact.
Operation & Performance Evaluation
Oversee end-to-end execution of trade promotions, product launches, and in-store activations.
Manage and optimize the Trade Marketing budget (A&P) to ensure high ROI and cost efficiency.
Establish KPIs and reporting frameworks; conduct post-campaign evaluations and provide data-driven recommendations for continuous improvement.

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