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← Công ty TNHH Nisai Việt Nam

Growth Marketing Executive

Công ty TNHH Nisai Việt Nam · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • Nisai Global School is an online school that provides an inclusive, social, and student-focused community for every student. Through our online platform, the Nisai Virtual Academy, we provide learners from all backgrounds with a bespoke education. Replicating a mainstream school in terms of student support, exam office, monitoring of progress, and attainment, we 'respect the student' by providing…
  • Content & Creative
  • Develop content for direct marketing and B2B lead generation, including email campaigns, landing page, website, and outreach materials.
  • Manage and grow social community channels (Facebook page, Facebook Groups, Zalo, etc).
  • Manage and grow social media and community channels, including Facebook Pages, Facebook Groups, Zalo, LinkedIn, and other relevant platforms.
  • Produce high-quality content with strong storytelling, ensuring consistency across campaigns.
  • Develop and optimize content following SEO principles (keyword research, on-page optimization, content structure) to improve visibility and organic traffic.
  • Research and understand target audiences (partners, parents, students) to create relevant and engaging content.
  • Create audience-specific content for parents, students, schools, and business partners across different customer segments.
  • Ensure all content aligns with brand voice, messaging, and positioning.
  • Prepare clear content briefs for designers and video editors, including key messages, concepts, and expected deliverables.
  • Review and refine visual and video content to ensure alignment with content direction and brand messaging.
  • Collaborate with the marketing team and other teams to deliver integrated campaigns.
  • Growth Marketing & Online Events
  • Plan and organize online events (webinars, workshops, information sessions, etc.).
  • Develop event agenda, key messages, and content flow.
  • Coordinate with internal teams (Casst, Sales, Marketing) to prepare event materials.
  • Collaborate with the line manager to develop growth marketing plans and campaign strategies.
  • Execute lead generation campaigns targeting parents, students, schools, and B2B partners.
  • Support the creation of landing pages, registration forms, email nurturing workflows, and follow-up journeys.
  • Track customer journeys from registration to consultation, assessment, meetings, and enrollment.
  • Optimize conversion funnels, CTAs, landing pages, forms, and marketing content.
  • Track lead sources using UTM parameters, campaign codes, or partner codes.
  • Coordinate with the Sales team to ensure leads are assigned and followed up within the agreed SLA.
  • Support paid marketing campaigns across Meta Ads, Google Ads, and other digital channels.
  • Coordinate with KOCs, communities, and strategic partners to expand customer reach.
  • Create event-related content: invitations, landing pages, email communications, follow-up, etc.
  • Monitor and evaluate event performance (attendance, engagement, conversion rates).
  • Coordinate event logistics together with the line manager.
  • Build all communication content for online events.
  • Manage registrations, reminder schedules, and participant attendance.
  • Collect participant feedback and recommend improvements for future events.
  • Analytics & Reporting
  • Collect and analyze data from content, campaigns, online events, and paid advertising.
  • Monitor key KPIs including website traffic, engagement, lead volume, contact rate, attendance rate, qualified leads, conversion rate, and drop-off rate.
  • Prepare weekly and monthly marketing performance reports.
  • Collaborate with the Sales team to review lead quality and analyze reasons for non-conversion.
  • Recommend improvements to campaigns, content, and marketing channels based on data insights.
  • Additional Tasks
  • Support content creation for paid ads (Facebook Ads, Google Ads, etc.).

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