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← Công ty TNHH Mayora Việt Nam

BRAND MANAGER – DANISA & D-MAXX Marie

Công ty TNHH Mayora Việt Nam ·
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Quận 1

Tổng quan

  • Active roles in assist SBM in marketing annual planning, and integrated campaign ideation and quarterly reports.
  • Manage performance of all biscuit brands, own monthly report and manage marketing budget.
  • Develop implementation plan and lead execution of all projects with support of subordinates and work well with relevant functions/ partners (internal/external…)
  • Lead and coach team members and cooperate well with across functions esp. trade/sales
  • Develop and implement brand strategies, positioning, and marketing plans for assigned brands, while monitoring sales, market share, brand performance, and monthly Marketing/Trade activities
  • Analyze market research, consumer insights, market trends, and competitor activities, including SWOT, to identify opportunities and propose appropriate brand initiatives
  • Propose and coordinate product development and adaptation for the Vietnam market, including product flavors, pack sizes, formulations, labels, declarations, pricing, and required regulatory approvals
  • Coordinate the development of advertising, product information, and promotional materials, and manage consumer complaints with relevant stakeholders
  • Monitor market prices, analyze pricing information, and coordinate with relevant parties on price changes
  • Plan, execute, and monitor ATL, BTL, Direct Marketing, and promotional activities, including promotional materials and product samples
  • Collaborate closely with Sales, Trade Marketing, and cross-functional teams to ensure effective execution of marketing and business activities and maintain smooth internal coordination
  • Conduct regular market visits to monitor trade activities and distributor/outlet coverage, and develop marketing initiatives to improve market coverage
  • Lead, coach, train, and motivate the Brand Team, monitor ABM/ME performance, and support their marketing capability and career development
  • Plan, manage, and monitor the approved A&P budget to ensure effective utilization
  • Conduct performance appraisal for assigned Brand Team members and ensure achievement of established business objectives and KPIs
  • Bachelor’s degree in Marketing, Business Administration, Communications, or related fields
  • At least 3 years at BM level in FMCG or equivalent
  • Experienced at develop integrated campaign and TVC
  • Solid experience at team building and talent development
  • Master in project management and strong data analysis
  • Good presentation and negotiation skills
  • Strategic planning and analytical skills
  • Good command of English
  • Kinh nghiệm: 4 Năm

Quyền lợi

Du lịch

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