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← Công Ty TNHH M.O.I Cosmetics

Brand Creative Lead (Art)

Công Ty TNHH M.O.I Cosmetics · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • What are the 5 - 7 Responsibilities for this position?
  • What are the most frequent and most important essential work activities, teams, and outcomes they are responsible for?
  • Creative Direction & Brand Visual Leadership
  • Lead and define the overall artistic direction and brand imagery.
  • Develop and evolve MOI’s Creative Direction, including tone & mood, visual language, and imagery style across different brand phases.
  • Ensure visual consistency across all touchpoints: packaging, campaigns, social media, e-commerce, POSM, livestreams, and KOL/visual collaborations.
  • Position the brand with a premium yet approachable image, aligned with the Vietnamese market.
  • Creative Leadership for Campaigns & Product Launches
  • Lead creative concepts for: New product launches, Branding & sales campaigns, Seasonal / festive campaigns
  • Collaborate closely with Brand & Marketing teams to translate: Business strategy → Creative ideas → Visual execution
  • Be involved throughout the entire process: Concept → Moodboard → Key Visual → Production supervision
  • Creative Team Management & Development
  • Lead and manage the Creative team: Designers, Video/Visual team, and Creative Executives (both in-house & outsourced).
  • Review, provide feedback, and continuously elevate the quality of design, visuals, and video outputs.
  • Establish clear and efficient creative workflows, ensuring timelines are met.
  • Inspire and guide the team in terms of aesthetic direction and brand thinking.
  • Creative Quality Control
  • Take full ownership of the overall creative output quality of MOI’s brand visuals.
  • Ensure all creative deliverables meet three key criteria:
  • Visually appealing – On-brand – Commercially effective
  • Maintain strict control over the use of imagery, color, layout, and typography in accordance with brand guidelines.
  • Trend Awareness & Market Adaptation
  • Stay updated on trends in art, beauty, fashion, and lifestyle both locally and globally.
  • Develop a deep understanding of Vietnamese female consumers, including their behaviors and aesthetic preferences across segments.
  • Apply trends effectively while maintaining the core brand DNA.
  • b. KPIs:
  • What are the 3 5 Key Performance Indicators will this position be measured against?
  • Creative Approval Rate: >= 85% approve max 2 round

Quyền lợi

Đào tạo

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