Trade Marketing Executive

Công Ty TNHH Lock&Lock HCM · Hồ Chí Minh

Loại hình

Toàn thời gian

Hình thức

Tại văn phòng

Cấp bậc

Nhân viên

Ngành nghề

Marketing / PR

Mức lương

Thương lượng

Địa điểm

Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

To plan, execute and evaluate retail promotion programs that increase customer traffic, improve brand visibility and support sales growth across the retail store network.
Promotion Planning
Develop annual and monthly retail promotion plans aligned with business objectives.
Propose promotion ideas based on sales performance, seasonality and market trends.
Coordinate promotion calendars with Marketing, Sales and Operations teams.
Promotion Execution
Plan and execute retail campaigns including:
o Big Sale
o Member Day
o Brand Day
o POP-UP Events
o Product Launch
o Seasonal Campaigns
Ensure all stores execute promotion activities according to company guidelines.
POSM & Store Communication
Prepare and distribute promotion guidelines.
Coordinate POSM production and delivery.
Monitor POSM installation and store execution quality.
Handle promotion issues and provide support to stores.
Retail Activation
Participate in store merchandising and display planning.
Cooperate with VMD team to improve customer experience.
Coordinate external events and brand activation activities.
Performance Analysis
Monitor promotion effectiveness.
Analyze Sell-out, traffic and promotion ROI.
Prepare weekly and monthly reports.
Market Intelligence
Collect market information including
Competitor activities
Promotion programs
Customer feedback
Consumer buying behavior
Retail trends
Provide recommendations to improve business performance.
Cross-functional Coordination
Work closely with
Sales
Marketing
VMD

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