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← Công Ty TNHH LiuGong Machinery Việt Nam

Branding and Marketing Executive

Công Ty TNHH LiuGong Machinery Việt Nam · Hà Nội
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hà Nội, Hà Nội, Hà Nội

Tổng quan

  • Act as the main person-in-charge for all branding and marketing activities of LiuGong Vietnam, ensuring alignment with LiuGong Asia Pacific and HQ branding guidelines
  • Execute local branding, advertising, publicity, roadshows, promotions, and dealer marketing activities in close coordination with sales teams and dealers
  • Implement and monitor LiuGong VI standards across dealers, branches, workshops, and events, with guidance from the LiuGong Asia Pacific or HQ when required
  • Plan, execute, and track the local marketing & marcom budget; report usage and effectiveness to management
  • Manage and coordinate dealer co-op marketing programs and local promotional initiatives
  • Work closely with sales teams to support key accounts, customer engagement, demos, and promotional campaigns
  • Conduct regular dealer visits to support marketing execution, VI implementation, and on-site promotional activities
  • Visit customers to collect application stories, photos, videos, and testimonials for marketing, PR, and social media use
  • Prepare and localize marketing materials, signage, brochures, and advertisements based on HQ templates
  • Coordinate with media and platforms by preparing basic press releases, articles, and content
  • Monitor local media coverage, social media trends, and competitor activities
  • Execute and maintain local social media accounts in line with regional strategy and content guidance
  • Organize and support exhibitions, roadshows, demos, customer gatherings, and corporate events in Vietnam
  • Manage corporate gifts, promotional items, product displays, brochures, signage, and exhibition materials
  • Act as the local marketing coordinator between LiuGong Vietnam team, dealers, LiuGong Asia Pacific, and HQ
  • Prepare regular marketing updates, reports, and local newsletters highlighting LiuGong Vietnam activities and customers
  • Proactively seek advice, best practices, and approval from the LGAP Branding and Marketing Manager for key campaigns or brand-sensitive matters
  • Perform other branding and marketing duties as assigned by management

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