← Công Ty TNHH LiuGong Machinery Việt Nam
Branding and Marketing Executive
Công Ty TNHH LiuGong Machinery Việt Nam · Hà Nội
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hà Nội, Hà Nội, Hà Nội
Tổng quan
- Act as the main person-in-charge for all branding and marketing activities of LiuGong Vietnam, ensuring alignment with LiuGong Asia Pacific and HQ branding guidelines
- Execute local branding, advertising, publicity, roadshows, promotions, and dealer marketing activities in close coordination with sales teams and dealers
- Implement and monitor LiuGong VI standards across dealers, branches, workshops, and events, with guidance from the LiuGong Asia Pacific or HQ when required
- Plan, execute, and track the local marketing & marcom budget; report usage and effectiveness to management
- Manage and coordinate dealer co-op marketing programs and local promotional initiatives
- Work closely with sales teams to support key accounts, customer engagement, demos, and promotional campaigns
- Conduct regular dealer visits to support marketing execution, VI implementation, and on-site promotional activities
- Visit customers to collect application stories, photos, videos, and testimonials for marketing, PR, and social media use
- Prepare and localize marketing materials, signage, brochures, and advertisements based on HQ templates
- Coordinate with media and platforms by preparing basic press releases, articles, and content
- Monitor local media coverage, social media trends, and competitor activities
- Execute and maintain local social media accounts in line with regional strategy and content guidance
- Organize and support exhibitions, roadshows, demos, customer gatherings, and corporate events in Vietnam
- Manage corporate gifts, promotional items, product displays, brochures, signage, and exhibition materials
- Act as the local marketing coordinator between LiuGong Vietnam team, dealers, LiuGong Asia Pacific, and HQ
- Prepare regular marketing updates, reports, and local newsletters highlighting LiuGong Vietnam activities and customers
- Proactively seek advice, best practices, and approval from the LGAP Branding and Marketing Manager for key campaigns or brand-sensitive matters
- Perform other branding and marketing duties as assigned by management
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