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← Công ty TNHH Interspace Việt Nam

Marketing Director

Công ty TNHH Interspace Việt Nam · Hà Nội
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Giám đốc
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hà Nội, Hà Nội, Hà Nội

Tổng quan

  • Develop and lead the overall Marketing Strategy and Annual Marketing Plan in alignment with ACCESSTRADE’s business strategy, growth priorities and long-term objectives.
  • Identify new market opportunities, customer segments, industries and growth levers to strengthen ACCESSTRADE’s market position and business potential.
  • Build and continuously improve the Marketing Growth Model, covering brand, demand generation, acquisition, conversion and customer engagement.
  • Own and strengthen the ACCESSTRADE brand strategy, positioning and brand equity across key markets and customer segments.
  • Ensure consistency of brand identity, messaging and customer experience across all communication channels and touchpoints.
  • Lead integrated marketing communication across digital, social, content, PR, events and other relevant channels.
  • Lead the overall Performance Marketing strategy to generate qualified leads and sustainable customer/publisher acquisition.
  • Establish and manage key demand-generation metrics, including MQL volume, MQL quality, conversion rate and CAC.
  • Optimize marketing channels, campaigns and investment allocation based on data, performance and ROI.
  • Own the Marketing budget, ensuring effective allocation of resources based on strategic priorities, business potential and expected ROI.
  • Establish the Marketing KPI framework, performance dashboard and regular business review mechanism.
  • Monitor marketing performance and identify gaps, risks and opportunities for improvement.
  • Build and lead a high-performing Marketing organization with the appropriate structure, capabilities and operating model to support the company’s growth strategy.
  • Recruit, develop, coach and retain high-potential Marketing talent and future leaders.

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