← Công ty TNHH Fujiya Việt Nam
Trade Marketing Manager FMCG (Food & Confectionery)
Công ty TNHH Fujiya Việt Nam · Long An
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Long An, Long An, Long An
Tổng quan
- Develop and implement trade marketing strategies to drive brand visibility, product availability, and sales growth across all retail and distribution channels.
- Bridge between marketing and sales to ensure alignment of brand plans and in-market execution.
- Lead planning and execution of route to market price, trade promotions, in-store activities, and channel specific.
- Consumer & Shopper Insights into Channel Strategy: actionable trade strategies by analyzing shopper and channel insights to define in-store execution guild lines
- Develop and execute Trade Plans: Create and implement trade marketing initiatives aligned with brand and sales strategies. Ensure high-quality product presentation, visibility, and communication at the point of sale to maximize shopper engagement and brand impact. Manage and control trade marketing budgets.
- Category & Channel Development: Develop business plans by category and channel, including localized promotions to drive growth across distributors and retailers.
- Pricing and Promotion Strategy: Set competitive pricing guidelines and define channel-specific promotional mechanics to achieve sales & distribution initiatives.
- Performance Monitoring & Data Analysis: regularly evaluate brand performance, track distribution and sales KPIs, and recommend improvement programs.
- Customer Collaboration & Relationship Building: Collaborate partners on business planning, program development, and effective trade execution to strengthen partnerships and boost results.
- Lead and manage partners to fulfill their responsibilities in accordance with job descriptions and
- company standards, ensuring high performance and adherence to work norms.
- Responsible for achieving assigned trade marketing targets and directly accountable for brand
- effectiveness, sales performance, and timely processing of all related financial transactions. Ensure no critical incidents or execution errors occur under your scope.
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