← Công ty TNHH CJ Foods Việt Nam/ CJ Foods Vietnam Company Limited
Brand Manager
Công ty TNHH CJ Foods Việt Nam/ CJ Foods Vietnam Company Limited · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Tổng quan
- Analyze market situations, internal sales performance, consumer insights, market trends, competitors’ movements… to identify brand opportunities and issues, understand unmet needs for brand planning
- Build Category short-term & long-term strategy with porfolio strategy, product roadmap, sales/share ambition and new launching strategies
- Lead brand planning and execution, strong management for both ATL and BTL activities to ensure excellent execution
- Get closed to customers/ consumers via frequent market visits
- Work well with cross functions to drive sales and build brand
- Management of marketing budgets within agreed targets
- Lead cross functions (supply chain, purchasing, sales, trade marketing, manufacturing, R&D) to run the NPD process: sales forecasting, stock management, and sales movements... to ensure the launch's success in Vietnam.
- Lead packaging and product communication development in collaboration with design teams
- Translate consumer insights into actionable marketing strategies and innovation opportunities
- Develop and manage product launch plans, ensuring timely execution and market readiness.
- Monitor product performance post-launch and recommend adjustments as needed.
- Management of P&L and marketing budgets within agreed targets.
- Follow up and control Marketing expenses.
- Continuously check stock, promotion, marketing investment to ensure budget effectiveness
- Continuously optimize category's profits by reducing COGM, de-MKT low-performance SKUs, improving ROI of marketing activities, especially promotion
- Coaching for team members
- Retain talents
- Category Net Sales
- Category GP
- Market share
- Category OP
- Other assigned marketing activity and new product launch
Quyền lợi
Cổ phần / ESOP
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