Đến nội dung chính
Tuyển Dụng
← Công ty Cổ phần Sữa VitaDairy Việt Nam

Senior Assistant Brand Manager (ABM)

Công ty Cổ phần Sữa VitaDairy Việt Nam · Hồ Chí Minh
Ứng tuyển tại trang chính thức ↗
Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • Brand & Marketing Strategy
  • Assist in crafting short-term marketing plans aligned with the brand's long-term vision.
  • Translate strategic priorities into actionable KPIs and ensure on-ground execution.
  • Collaborate cross-functionally to align branding efforts across all touchpoints.
  • Innovation & Product Development
  • Participate in idea screening, product concepting, formula coordination, pricing, and packaging development.
  • Support the full NPD cycle: testing, validation, production concept, and go-to-market implementation.
  • Coordinate closely with R&D, Regulatory, SCM, Trade and external partners to ensure timely delivery.
  • Consumer & Market Understanding
  • Monitor consumer trends, competitive dynamics, and category shifts to identify growth gaps.
  • Conduct field visits, in-store immersions, and collaborate with research agencies to collect insights.
  • Summarize findings into actionable recommendations for the brand team.
  • Channel Support/ Activation
  • Work with Trade/Key Account teams to design and deploy in-store visibility, activation and promotion programs.
  • Customize brand initiatives tailored to channels to maximize conversion and brand presence.
  • Track promotion effectiveness, ROI, and provide improvement plans.
  • Marketing Activity Execution
  • Execute communication campaigns, NPD launches and 360° marketing assets.
  • Coordinate with internal teams (Media, PR, CRM, Digital Content) and agencies to develop consumer-centric materials.
  • Oversee POSM production, adaptation of digital assets, sampling programs and activation materials.
  • Performance Monitoring & Budget Control
  • Monitor brand KPIs, volume/sales performance, campaign ROI, and competitive benchmarking.
  • Manage allocated budget responsibly and propose cost optimization opportunities.
  • Cross-Functional Collaboration
  • Build strong partnerships with Sales, Trade Marketing, Innovation, R&D, Regulatory, SCM, and Finance.
  • Represent the brand perspective in internal meetings and contribute to cross-functional projects.

Tóm tắt thông tin từ tin tuyển dụng chính thức. Xem bản gốc ↗

Quan tâm đến vị trí này?

Bạn sẽ được chuyển đến trang ứng tuyển chính thức của nhà tuyển dụng.

Ứng tuyển tại trang chính thức ↗
Đây là doanh nghiệp của bạn? Nhận quản lý trang, yêu cầu chỉnh sửa hoặc gỡ bỏ
→