← Công Ty Cổ Phần Sữa Việt Nam (Vinamilk)
Retail Commercial Manager
Công Ty Cổ Phần Sữa Việt Nam (Vinamilk) · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Bán lẻ / Hàng tiêu dùng
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Tổng quan
- Manage the retail strategy and operations team, setting clear goals and motivating strong performance.
- Work cross-functionally with our Marketing, Trade Marketing, Operations, Supply Chain, Finance and Accounting teams to drive growth.
- Be responsible to lead all retail stores to meet sales KPI.
- Monitor closely in business intelligence (BI) to drive performance from various main categories to SKU level. Work closely with marketing and purchasing team to influence forecast demand and ensure consistent supply
- Analyze the performance of retail commercial and new consumer-driven concepts for continuous testing to inform ongoing and future strategies.
- Maximize sell-in and sell-out via PO - merchandise optimization, automation and order performance cycle and demand growth projects/ campaign
- Identify and explore growth and expansion opportunities for profitable Retail coverage and enhanced service delivery.
- Build up and control master plan on new stores and store renovation. Work with Branding and Creative and relevant team to ensure master project timelines and design store guidelines well capture the commercial and business requirements
- Facilitate tactical intervention activities, commercial calendar and programs to boost organic revenue growth and realization of - Sales targets in the experience centers (i.e. promos, communications support, network enhancement, visibility awareness etc.)
- Manage the conduct of periodic sales reviews to determine sales potential of the various outlets as input into the sales targeting process.
- Proactively identify and advise senior management on potential revenue streams and customer needs in order to maximize revenue for the organization and the channel
- Ensure maintenance of detailed market/ customer database and carry out ongoing customer trend analysis to support retail sales strategies.
- Analyze commercial excellence metrics (cost/ sales, ROI, price elasticity …), places of effectiveness and ineffectiveness and design and revise relevant promotions and pricing scheme to improve performance
- Create and present monthly reports to present insights to BOD to assess performance of retail business
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