Trade & Shopper Marketing Manager/ Expert (MT Channel)

Công Ty Cổ Phần Sữa Việt Nam (Vinamilk)

Loại hình

Toàn thời gian

Hình thức

Tại văn phòng

Cấp bậc

Trưởng / Phó phòng

Ngành nghề

Marketing / PR

Mức lương

Thương lượng

Tổng quan

Building expertise of a channel specialist basing the knowledge on shopper insights, market data and best practices, stock & sell-out data from retailers and identifying biggest growth opportunities for the channel.
Develop and update channel strategy and recommendations of category activations by identifying the growth drivers for category and channel, key category segments, shopper triggers and barriers per different target groups.
Partner with and support Key Account Managers in listing opportunities, novelty introduction and joint trade co-ops with clients.
Develop and execute account specific promotional activity, joint advertising and co-branding opportunities.
Drive the creation of trade activation plan taking into account channel specifics and category objectives.
Evaluate trade activities and events in order to optimize the investment and achieve best ROI, collect and share best practices.
Drive e-commerce strategy and execution, execution of both online/offline POSM activations with customers.
Conduct regular market visits- monitoring competitor activities, pricing strategy, current promotions and stock level across POS (point of sale).
In-store excellence in execution, especially on new product launches.
Managing dedicated budget expenditure.

Cổ phần / ESOP

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