Strategic Planning Manager (Influencer Marketing/ Social Outreach)

Công Ty Cổ Phần Metub Việt Nam · Hồ Chí Minh

Loại hình

Toàn thời gian

Hình thức

Tại văn phòng

Cấp bậc

Trưởng / Phó phòng

Ngành nghề

Marketing / PR

Mức lương

Thương lượng

Địa điểm

Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

Strategy leading
Get and clarify the brief from client and understand it deeply
Get the right and updated market landscape (social media behavior, influencer marketing trend,…)
Understand and dig down consumer insights (FMCG, Tech, Bank, ….)
Source and apply market or consumer data to gain data-driven and compelling insights to address client objectives or issues
Develop influencer/community strategy approach, campaign roadmap. Propose campaign measurement from inspiration to execution
Craft creative briefs and provide clear persuasive briefings to Creatives
Collaborate with account and creative teams to identify strategic needs, strategic ideas, and lead all aspects of strategic planning on preparation of new pitches.
Utilize METUB’s tools, inventory, assets to integrate/alignment on proposal as new innovation/exclusive solutions to drive growth opportunities and show our advantage planning on market.
Management
Manage the workload of team members
Ensure planning tasks meet the deadline requirement (both internal & external with client)
Coach or guide member of team to enhance planning qualify
Report to Director always on

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