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Copywriter, Brand Partnership

Công Ty Cổ Phần Metub Việt Nam · Hồ Chí Minh
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Địa điểm
Phường An Khánh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • Role Overview
  • This role goes beyond content writing. You will act as the Creative QC Hub, ensuring all influencer-led content (KOL, Creator, UGC, Social Assets) aligns with brand guidelines, campaign strategy, and performance objectives.
  • Candidates with a strong understanding of account management or client servicing are highly preferred, as this role requires structured thinking, stakeholder alignment, and high-level quality assurance.
  • A. Influencer Creative Development
  • Develop key messaging frameworks and content directions for influencer campaigns
  • Write and refine scripts, captions, hooks, talking points, and campaign copy
  • Adapt brand language across multiple platforms (TikTok, Instagram, Facebook, YouTube Shorts, etc.)
  • Provide creative guidance to influencers while preserving authenticity
  • B. Creative Quality Control (QC Hub Function)
  • Review and approve all influencer content before client submission
  • Ensure alignment with Samsung brand guidelines, tone of voice, and compliance requirements
  • Detect inconsistencies, messaging risks, and brand deviations
  • Refine and elevate creative output to meet premium brand standards
  • C. Strategy & Performance Alignment
  • Translate campaign objectives into clear creative direction
  • Ensure influencer content supports KPIs (engagement, watch time, conversion, brand lift)
  • Optimize content direction based on performance data and real-time feedback
  • D. Cross-Functional Collaboration
  • Work closely with Account, Influencer, Social, Performance, and Design teams
  • Support Account team in client-facing materials related to content and messaging
  • Join brainstorming sessions and provide structured creative feedback
  • Help align stakeholders on creative expectations and execution standards
  • E. Operational Excellence
  • Manage multiple influencer campaigns simultaneously

Yêu cầu

  • Experience
  • 3 years in Copywriting, Content Strategy, or Influencer Marketing
  • Experience working with large brands or global clients preferred
  • Background in account management or client servicing is a strong plus
  • Proven experience in influencer-driven campaigns
  • Core Competencies
  • Excellent Vietnamese writing skills with strong creative control
  • Ability to write across formats: scripts, captions, campaign concepts, briefing documents
  • Strong understanding of influencer dynamics and platform behavior
  • Ability to balance brand control with creator authenticity
  • Strategic thinking combined with execution agility
  • High attention to detail and strong quality control mindset
  • Tools
  • Google Docs, Sheets, Slides
  • Meta Business Suite, TikTok Business Center
  • Project management tools (Notion, Trello, Jira, etc.)

Quyền lợi

  • Competitive salary based on experience and capability (Base salary + KPI bonus + Sales commission where applicable).
  • Friendly and flexible working environment.
  • Opportunities for professional training (internal and/or online).
  • Employee discounts on company products.
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