E-commerce & Performance Marketing Executive

CÔNG TY CỔ PHẦN BAKES · Hồ Chí Minh

Loại hình

Toàn thời gian

Hình thức

Tại văn phòng

Cấp bậc

Nhân viên

Ngành nghề

Marketing / PR

Mức lương

Thương lượng

Địa điểm

Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

Your role
E-commerce Operations & Campaign Execution (~50%)
Storefront Management: Manage day-to-day operations on TikTok Shop, Shopee, and Delivery Apps. Create and optimize product listings, titles, descriptions, pricing, combos, vouchers, and flash sales.
Campaign & Platform Engagement: Plan and execute sales campaigns, mega events, and livestream deals; negotiate visibility slots and subsidies with platform KAMs.
Inventory & Cross-functional Alignment: Track channel inventory and work closely with Warehouse, CS, and Operation teams to ensure stock availability, timely fulfillment, and smooth customer experience.
Livestream & Affiliate Commerce: Coordinate with Livestream, Content, and KOC/MCN Affiliate networks to push key SKUs, track creator GMV, and execute live promotional flows.
Performance Marketing & Digital Optimization (~50%)
Paid Media Execution: Set up, launch, and optimize performance marketing campaigns across Meta (CPAS, Conversions), Google Ads, Shopee Ads, and TikTok Shop Ads.
Creative Testing & Funnel Optimization: Test ad formats, creative hooks, copy angles, and audience segments to improve CTR and CVR while controlling CPO/CPA and target ROAS/CIR.
Commercial Analytics & Reporting: Track daily/weekly metrics (GMV, Traffic, CVR, ROAS, AOV, CIR) and prepare actionable reports to identify growth opportunities and optimize channel P&L.

2 to 3 years of experience in Digital Marketing, E-commerce Operations, or Performance Marketing, preferably within F&B, FMCG, retail, or consumer brands.
Proven experience operating TikTok Shop and Shopee, with hands-on execution of Meta Ads, TikTok Ads, and Shopee Ads.
Strong understanding of social commerce, performance metrics (GMV, ROAS, CVR, AOV, CAC), and customer behavior to drive online revenue.
Comfortable managing multiple campaigns, collaborating across teams, and working in a fast-paced environment.
Analytical mindset with strong project management and execution skills.
Fluency in Vietnamese is required. Good command of English is a plus.
Expectations
Digital Marketing Budget Control: No more than two (2) consecutive months exceeding the approved marketing budget.
Digital Marketing Performance: No more than two (2) consecutive months of declining performance in revenue attributed to digital marketing campaigns.
Execution Timeliness: No more than three (3) missed deadlines in executing tasks assigned by the manager
Professional Practice: No recurring absenteeism, tardiness, or communication delays without reasonable justification.
KPIs and targets may be reviewed and adjusted periodically based on business priorities and performance.
Kinh nghiệm: 2 Năm

Cổ phần / ESOP

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