Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Quận 1
Tổng quan
- Marketing Strategy & Business Planning:
- Develop and execute annual marketing strategies aligned with business objectives.
- Lead marketing planning for all exhibitions and projects in Vietnam.
- Define marketing objectives, target audiences, positioning, messaging, and promotional strategies.
- Identify new marketing opportunities to increase exhibitor, buyer, and visitor acquisition.
- Develop go-to-market strategies for new exhibitions and market expansion.
- Brand Management:
- Ensure consistent brand positioning across all online and offline channels.
- Manage corporate branding and project branding.
- Develop marketing guidelines and communication standards.
- Protect and strengthen CHAOYU's brand image in the Vietnam market.
- Campaign & Lead Generation Management
- Lead integrated marketing campaigns across digital and offline channels.
- Drive qualified exhibitor, buyer, and visitor leads through multi-channel marketing.
- Oversee content marketing, email marketing, website, social media, PR, media partnerships, and event promotions.
- Monitor campaign effectiveness and optimize marketing performance.
- Digital Marketing Management:
- Develop digital marketing strategies together with internal teams and agencies.
- Oversee paid advertising (Google, Meta, LinkedIn, etc.), SEO, EDM, website, and social media.
- Track key performance metrics including:
- Leads
- Registrations
- Cost per Lead (CPL)
- Conversion Rate
- Website Traffic
- Engagement
- ROI
- Ensure continuous optimization based on data.
- Team Leadership:
- Lead, coach, and develop the Vietnam marketing team.
- Assign priorities and monitor project progress.
- Conduct regular performance reviews and provide coaching.
- Build a high-performance and collaborative marketing culture.
- Agency & Vendor Management:
- Select and manage creative, digital marketing, media, PR, and production agencies.
- Review campaign proposals, creative concepts, budgets, and deliverables.
- Evaluate agency performance and ensure high-quality execution.
- Budget Management:
- Develop and manage annual marketing budgets.
- Monitor marketing expenditures and maximize ROI.
Yêu cầu
- Education:
- Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field.
- Experience:
- Minimum 5 years of experience in Marketing, with at least 3 years in a managerial or team leadership role.
- Experience in B2B Marketing, Exhibition, Event, Trade Show, or International Business is highly preferred.
- Proven experience in integrated marketing campaigns and lead generation.
- Experience managing external agencies and cross-functional teams.
- Knowledge & Skills:
- Strong strategic marketing and business planning skills.
- Excellent project management and leadership capabilities.
- Strong understanding of digital marketing, CRM, and marketing analytics.
- Experience with marketing automation and lead generation.
- Budget planning and ROI management.
- Excellent stakeholder management and communication skills.
- Strong analytical and problem-solving abilities.
- Good command of written and spoken English.
- Personal Attributes:
- Strategic thinker with a commercial mindset.
- Strong leadership and coaching skills.
- Highly organized and accountable.
- Proactive, adaptable, and results-driven.
- Able to work in a fast-paced international environment.
Quyền lợi
Chế độ thưởng
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