Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Mức lương
10tr - 15tr
Địa điểm
Phường Ba Đình, Hà Nội, Hà Nội
Tổng quan
- We are looking for a detail-oriented and analytical SEO Specialist to join our team. Initially, this role will heavily focus on conducting comprehensive SEO Technical Audits to check on a variety of technical-based metrics and factors in an effort to boost our clients' SEO performance. You will be responsible for diagnosing site issues, establishing clear resolution steps, and collaborating with…
- What You Will Do:
- Google Ads Account Setup: Create new Google Ads accounts for clients, ensuring the appropriate time zone is set based on the company's location. Provide access to necessary stakeholders and successfully submit a connection request to our Manager Account (TMS MCC).
- Google Ads Monthly Optimizations: Review monthly PPC performance via client Data Studio Reports (DSR). Provide strategic recommendations for the month—without needing to execute the implementation—including device bid adjustments, location bid adjustments, negative keywords to add, and search keywords requiring attention.
- SEO Monthly Tasks: Conduct SEO monthly health checks to monitor overall account health and proactively identify new technical optimizations.
- Technical SEO Auditing: Conduct thorough technical audits on an annual basis, or multiple times throughout the course of a client program year.
- Site Architecture & Performance: Identify and map resolutions for redirect chains, 404/5xx errors, canonical issues, and orphaned pages. Optimize URL structures and review robots.txt and XML/HTML sitemaps. Ensure proper SSL/HTTPS implementation and monitor site speed.
- Analytics & Tracking Setup: Install, configure, and troubleshoot Google Analytics (GA4) for tracking traffic and conversions, Google Tag Manager (GTM) for managing tracking codes, and Google Search Console across main domains and subdomains.
- On-Page & Mobile Optimization: Audit page-level elements including Page Titles, Meta Descriptions, H1/H2 tags, and keyword cannibalization. Ensure mobile responsiveness and a seamless user experience across devices.
- SEO, Off-Page & GBP Setup: Audit search presence, ensuring Name, Address, and Phone (NAP) consistency across sites, citation tools like Yext, and Google Business Profiles. Create containing structural recommendations for existing GBPs, or outlining setup steps if no profile exists.
- Validation & Reporting: Validate all SEO tracking setups and utilize Data Studio Reports to provide clear reporting and data visualization from GA and GSC.
- Backlink Health: Manage backlink health by reviewing and submitting disavow files when necessary.
- Cross-Functional Collaboration: Work closely with the Web Development team to hand off technical tasks (e.g., implementing 301 redirects, adding schema, fixing site speed issues) and communicate strategy requirements for client approval.
- Broader SEO Initiatives: Support and execute other standard SEO tasks as needed. This includes keyword research, on-page content optimization, competitor analysis, and performance reporting as client campaigns evolve.
Yêu cầu
- Must-have
- English T2 (B2+): can join calls, take notes, and write clear updates.
- Proven experience conducting deep-dive technical SEO audits.
- Advanced proficiency with industry-standard SEO tools: Screaming Frog, Semrush, and Google Search Console.
- Strong working knowledge of tracking deployments using Google Tag Manager and GA4.
- Understanding of website architecture, server responses (HTTP status codes), and mobile-first indexing factors.
- Ability to clearly document issues and provide actionable "How to Resolve" instructions for web developers.
- Strong analytical mindset with the ability to identify competitor landscapes and benchmark top competitors.
- Nice to have
- Basic Coding Knowledge: Familiarity with HTML, CSS, and JavaScript to better diagnose technical issues and communicate more effectively with the Web Development team.
- CMS Experience: Hands-on experience working within popular Content Management Systems (e.g., WordPress, Shopify, Magento) to make direct SEO tweaks when developer support isn't required.
- Advanced Reporting Skills: Experience building custom dashboards in Looker Studio (formerly Google Data Studio) to visualize audit results and track SEO progress over time.
- Broader SEO Strategy Experience: Background in content strategy, advanced keyword research, or link-building campaigns to help seamlessly transition into future, non-technical SEO projects.
- Client-Facing Experience: The ability to translate complex technical SEO jargon into easy-to-understand concepts for clients or non-technical stakeholders.
Quyền lợi
Chế độ thưởngĐào tạo
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