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Senior Officer, Brand MKT

British University Vietnam (Buv) · Hà Nội
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hà Nội, Hà Nội, Hà Nội

Tổng quan

  • Conduct market research to understand audience needs and competitive offerings.
  • Competitor monitoring, including tracking and analyzing top competitors’ marketing activities, pricing, promotional campaigns and digital presence.
  • Brand perception tracking across various channels
  • Market trend research to identify emerging trends, target audience preferences and market demands
  • Develop and execute comprehensive marketing plans for academic programmes, focusing on driving student enrollments.
  • Create compelling messaging to promote programmes, tailored to target audiences.
  • Identify and leverage effective marketing channels to reach target audiences.
  • Liaise with cross-departments, especially faculty, to develop programmes’ collaterals and other promotional content and materials.
  • Work closely with Digital, Social and PR Communication team to deploy campaigns to promote programmes and scholarship/bursary to acquire new leads.
  • Plan and execute market penetration strategies for new markets (domestic & international), co-branding, sponsorship, and partnership opportunities to acquire public interests.
  • Develop plans and deploy branding campaigns:
  • Support leader to develop and execute branding campaign, focusing on brand awareness and enrollment growth.
  • Coordinate and oversee branding campaigns across all channels, tracking performance and reports.
  • Ensure all marketing materials adhere to BUV’s brand guidelines.
  • Manage agency relationships and oversee marketing asset production (photos, videos, content).
  • Plan and coordinate marketing events, including programme promotions, brand-building events, and sponsorship activities.
  • Agency Management and Collaboration
  • Serve as the primary point of contact for marketing agencies, ensuring timely delivery and execution of branding initiatives in line with brand objectives.
  • Work closely with internal teams (e.g., Digital, Social, Creative, Communications) to align campaign activities with the brand development calendar.
  • Facilitate smooth collaboration between agencies and internal stakeholders to ensure cohesive brand communication and messaging.
  • Budget Management and Reporting
  • Propose, manage, and monitor the Branding budget, ensuring optimal allocation and ROI tracking.
  • Provide regular reporting on branding activities, campaign outcomes, and performance metrics to key stakeholders.
  • Support other Brand MKT and programme MKT efforts.
  • Execute other duties and responsibilities as assigned to support overall brand development and business objectives.

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