← ASICS Vietnam Limited Liability Company
Senior Digital Marketing Executive
ASICS Vietnam Limited Liability Company · Hồ Chí Minh
Ứng tuyển tại trang chính thức ↗
Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Tổng quan
- Performance Marketing Strategy
- Develop and execute annual and campaign-specific digital marketing strategies aligned with commercial and brand objectives.
- Plan, manage and optimize media investments across paid digital channels to maximize traffic, conversion, ROAS and online revenue.
- Forecast campaign performance, media budgets and business outcomes.
- Partner with the Ecom team to improve website traffic, customer journey and conversion performance.
- Manage digital marketing budgets and ensure efficient media investment to achieve agreed business KPIs.
- Media & Agency Management
- Lead and manage relationships with media agencies to ensure effective campaign planning, execution and optimization.
- Review and challenge media strategies, audience targeting, budget allocation and performance recommendations.
- Monitor agency performance against agreed KPIs and ensure campaigns deliver commercial objectives.
- Lead regular media performance reviews and recommend optimization opportunities.
- Digital Performance & Analytics
- Monitor, analyze and optimize key digital performance metrics including traffic, conversion, customer acquisition, ROAS and revenue.
- Translate performance data into actionable insights and recommendations to continuously improve campaign effectiveness.
- Develop regular performance reports and dashboards for management.
- Cross-functional Partnership & Campaign Enablement
- Partner with Mar-com, CRM, Trade Marketing and Ecommerce teams to deliver integrated marketing campaigns.
- Support digital planning and execution for product launches, brand campaigns, retail initiatives and ecommerce activations.
- Ensure digital activities are delivered on time and aligned with overall campaign objectives.
- Digital Capability & Innovation
- Identify new digital marketing opportunities, technologies and industry best practices to improve marketing effectiveness.
- Drive continuous improvement in campaign measurement through tracking implementation (GA, Meta, Conversion API, UTM governance, etc.).
Tóm tắt thông tin từ tin tuyển dụng chính thức. Xem bản gốc ↗
Quan tâm đến vị trí này?
Bạn sẽ được chuyển đến trang ứng tuyển chính thức của nhà tuyển dụng.
Ứng tuyển tại trang chính thức ↗
Đây là doanh nghiệp của bạn?
Nhận quản lý trang, yêu cầu chỉnh sửa hoặc gỡ bỏ
→