← AMOREPACIFIC Vietnam Company Limited
Senior Marketing Executive
AMOREPACIFIC Vietnam Company Limited · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Tổng quan
- Role 1: Product Marketing
- Lead product launch planning and execution for key product pillars in the Vietnam market.
- Develop localized Go-to-Market strategies aligned with regional and global brand direction.
- Conduct consumer, competitor, and market analysis to identify business opportunities and marketing strategies.
- Plan and execute integrated marketing campaigns across retail, digital, and e-commerce channels.
- Collaborate with Sales, Retail, E-commerce, Education, and Supply Chain teams to maximize product performance.
- Adapt global marketing assets for local execution while maintaining brand consistency.
- Monitor campaign performance, sales results, and consumer insights to optimize business outcomes.
- Manage assigned A&P budget, sales forecast, and campaign reporting.
- Role 2: Social & KOL Marketing
- Develop and execute social, influencer, and PR strategies to strengthen Sulwhasoo's brand awareness and desirability.
- Build and manage relationships with KOLs, influencers, media, celebrities, and strategic partners.
- Lead influencer campaigns from planning through execution and performance evaluation.
- Develop social content directions and collaborate with creative, media, and digital agencies to deliver integrated campaigns.
- Execute PR initiatives, brand partnerships, retail events, and experiential activations that reinforce the luxury brand image.
- Monitor social media performance, earned media value, engagement, and campaign effectiveness to optimize future initiatives.
- Work closely with Product Marketing and cross-functional teams to ensure consistent brand communication across all consumer touchpoints.
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