Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng nhóm
Ngành nghề
Ngành nghề khác
Mức lương
25tr - 35tr
Địa điểm
Hà Nội, Quận Đống Đa
Tổng quan
- Drive Driver Supply Growth in Hanoi
- Take ownership of the number of newly acquired driver partners and recruitment costs across different channels in Hanoi, with further expansion into the Northern provinces.
- Develop and execute monthly and quarterly recruitment plans; allocate targets across channels and team members.
- Analyze the quality of driver cohorts by recruitment source and proactively adjust the channel mix to optimize recruitment effectiveness.
- Develop and Optimize Multi-channel Recruitment
- Online Channel: Collaborate with the Digital Marketing team to optimize CPL and conduct A/B testing on advertising content.
- Offline Channel: Develop and implement recruitment activities in the field, at recruitment events, industrial parks, parking lots, and other key driver gathering points.
- Referral Channel: Develop and operate referral programs through existing driver partners and customers.
- B2B/Fleet Channel: Approach, establish, and develop relationships with transportation cooperatives and truck businesses in industrial parks across the Northern region.
- Develop new recruitment channels and partnerships for EV vehicles.
- Manage Top-Funnel Budget for the Northern Region
- Develop and allocate budgets across different channels and activities, including Digital Ads, Offline, Referral, Events, and Field Sales.
- Monitor weekly spending effectiveness and proactively propose budget adjustments and reallocations when necessary.
- Take ownership of budget ROI and provide regular reports to the Assistant Operations Growth Manager.
- Manage and Develop the Team
- Directly manage the Acquisition, Telesales, and Driver Onboarding (DO) teams in the Northern region.
- Set KPIs, regularly evaluate team performance, and provide coaching and guidance to team members.
- Develop growth and development plans for high-potential team members.
- Allocate tasks and resources effectively to ensure overall team performance and achievement of targets.
- Own the Decal Truck Program in the Northern Region
- Ensure that the decal installation rate immediately after driver activation meets the assigned target; develop and maintain appropriate mechanisms to drive performance.
- Supervise the CTV decal installation network and ensure that activities are carried out in accordance with established processes and standards.
- Optimize Recruitment Operations Processes
- Regularly review and standardize SOPs across the end-to-end recruitment operations flow: Top Funnel → Telesales → Onboarding → Tax → Admin → HR.
- Identify bottlenecks throughout the Lead → DFD funnel and propose measurable solutions to improve operational efficiency.
- Collaborate with Product/Tech and relevant departments to improve tools and systems supporting recruitment and driver onboarding.
- Reporting and Strategic Recommendations
- Provide daily, weekly, and monthly reports to the Assistant Operations Growth Manager.
- Analyze recruitment results, channel performance, and relevant operational metrics.
- Proactively propose strategies and improvement initiatives based on data and actual operational performance.
- Present recruitment results, channel analysis, and strategic recommendations during regular reviews with management and leadership.
- At least 3 years of experience managing a team of 3-4 members.
- Strong operations mindset, with the ability to identify, analyze, and optimize processes.
- Strong problem-solving and goal-oriented mindset.
- Strong analytical skills and the ability to make data-driven decisions.
- Strong planning and execution skills, with the ability to set goals and translate plans into action.
- Ability to monitor, control, evaluate, and continuously improve operational performance.
- Strong leadership and people development skills.
- Strong communication and negotiation skills.
- Ability to collaborate effectively with cross-functional teams.
Quyền lợi
Gửi xe
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