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← Abbott

Senior Digital Marketing Executive - Pharmaceutical Division

Abbott · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Dược phẩm
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • Career development with an international company where you can grow the career you dream of.
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
  • The Senior Digital Marketing Executive is responsible for executing digital marketing activities and supporting the development of digital strategies for assigned. This role works closely with Marketing team, cross-functional teams, and external partners to ensure campaigns are delivered effectively, on time, and in full compliance with industry & company regulations.
  • Strategic Support & Cross-functional Collaboration
  • Support Brand teams in developing digital marketing strategies for assigned brands or therapeutic areas.
  • Translate brand objectives into actionable digital plans and execution roadmaps.
  • Assist in identifying:
  • o Customer journey touchpoints
  • o Appropriate digital channels (social, email, search, display, webinar, website, KOLs, etc.)
  • Provide input and recommendations based on campaign performance and digital insights.
  • Campaign Execution & Partner Collaboration
  • Lead the end-to-end execution of digital campaigns
  • Coordinate with internal stakeholders, external partners and manage agencies to set up media activities.
  • Manage and follow through internal processes of digital team to run campaign
  • Ensure campaigns are delivered on time, on brief, and in compliance with regulations.
  • Support alignment between internal teams (Brand, Medical ) and partners.
  • Ensure smooth communication and effective collaboration across stakeholders.
  • Campaign Monitoring & Optimization
  • Monitor campaign performance on a daily/weekly basis
  • Identify optimization opportunities and propose improvements
  • Work with agencies to implement optimization actions.
  • Prepare performance reports:
  • o Post-campaign reports
  • o Key insights and recommendations
  • Digital Platforms & Asset Management
  • Support the management of digital assets:
  • o A:care website: manage the website and work closely with Medical team to maintain website good performance and organic growth.
  • o Social media channels
  • Regional Asset Initiation & Setup
  • Act as the point of contact to initiate the rollout of digital assets in the APAC regions (e.g., websites, new platforms).
  • Support in setting up initial foundations, including basic structure and localization inputs.
  • Provide recommendations based on experience to ensure assets are ready for market rollout and aligned with local needs.
  • Coordinate with regional teams and partners to ensure a smooth handover for market-level execution.

Quyền lợi

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